TNT's Trust Me

So I've been extremely ill this weekend. I've been in my apartment pretty much the entire weekend. Since I cannot be out gallivanting around in my van due to my obnoxious cold, I decided to check out a relatively new TV show titled Trust Me. A show about the goings on of an ad agency. it revolves around the lives of 2 friends, the primary Art Director and Copywriter at RGM, the fictional ad agency. It shows how the two main characters balance their careers, private live, and friendship with each other. The main rival is the ARC Mobile account that is constantly in jeopardy of being lost.

I think this is a great show for cable television, I appreciate it a bit more then Mad Men the show on AMC. Mad Men gives the me the feeling that I'm watching a show that provides a cultural analysis of the 50s. Maybe be how men and women interacted with each other at that time and advertising is simply a secondary story line. Trust me is the show for the year 2009. I feel it reveals more of the business side of advertising as it is today and it actually focuses on "Advertising." Advertising is what we are all here for, I am sure everyone agrees.

The one thing I would change about the show is how TNT decided to present it online. In my opinion their video streaming technology is sub par and they should have simply authorized Hulu to show it online. The site is a joint venture between NBC Universal and News Corp.

Anyway, I still like the show. I get to be inside of an ad agency even if it is just on TV.

Best,
A.B.

Superman Elevator

Promoting movies on elevator doors have been popping up all over the place from what I can tell. I have seen them just about every time I go to a movie theatre here in L.A. Speaking of movies, I go to a new movie just about every week. So needless to say, I have gotten to know those elevator promotions rather well. Most of the elevators show the main image representing the movie, which is nothing special except for the Superman Movie elevator below. By the way, I found this unique piece of advertising on adsoftheworld.com.


The elevator portrayed Clark Kent removing his clothes to become Superman, his true identity. But it wasn’t one elevator, it was three—all working together—to reveal the famous Superman “S.” The message execution reminds the audience of the famous scene where Clark Kent goes into a phone booth to turn into Superman. Does the creative execution cause the audience to want to go see the movie? In my opinion, this creative execution is only good for winning awards at the One Shows. I don’t think it would make anyone go see the movie who wasn’t already planning on seeing it in the first place.

It was wonderful execution, but it will not affect ticket sales in any way, but I love the creative idea. Everyone should give props to JWT, Brazil for thinking out of the box.

Best,
A.B.