Monday, December 20, 2010

Vick Returns to Advertising

Michael Vick, the superstar quarterback who was put in jail for illegal dogfighting
is back to advertising. Vick was in jail for about 21 month and most of his blue chip marketers such as Nike have let him go. But he is back, even if it’s on a much smaller scale as a spokesman for Woodbury Nissan in Philadelphia/New Jersey according to an AdAge article.

According to the article will not receive any monetary compensation for the spot you see above except for the use of Nissan Armada. As stated earlier the spot above is on a much smaller scale compared to what the QB used to do in the advertising game but it does get his name back out there.

The spot above shows Vick in familiar roles of signing autographs, throwing car keys, and diagramming a sales strategy, for those of you who aren’t regular football watchers these are all references to the game we love.

This spot has been view thousands of times online. There is no doubt in my mind that this spot will encourage other advertisers to take a chance on Michael Vick especially because of the love the fans are showing him. Who says you can’t get a second chance at redemption.

Also it's important to mention that in car advertising local dealers operate as their own individual business so they most likely did their own adverting


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