Dutch Nurses Say No to Sex

The Dutch Nurses’ union NU’91 wants to put the world on notice, that sexual services are not part of in-home care. Currently they are preparing a campaign called “I Draw the Line Here.” These wonderful people shouldn’t have to but apparently it happens so often that they felt it necessary to implement a campaign. This took off when a Dutch patient demanded sexual favors from his in-home caretaker, when she refused he tried to dismiss her from the job.

Well folks, here in America if this were to happen we would not pass go and go straight to civil court to be sued and the plaintiff would probably win. For those of you know, this would be called a sexual harassment case. Of course one man has to ruin it for the whole bunch because of taking it too far.

Finally, what medias do you guys think this campaign will utilize the most? Will they use TV, print, interactive, out-of-home to get the message across?

Best,
A.B.

Ads in Private Parts

The ad above appeared on another advertising blog around the 16th of this month but I thought the execution was so unique I had to discuss it in my own blog. The image above would be considered out-of-home advertising. The sponsor for this ad was Silk Soft. The message that Soft Silk was trying to communicate is that their tissue is 100% recycled.

I’m not sure if recycled toilet paper is such a good thing. I’ve heard that Starbucks recycles cups and if you do a DNA test on a recycled used cup, you will more then likely find the DNA of more then just the last user.

Obviously, this promotional effort was intended to have a small amount of shock value to it. I wonder how receptive the public in Denmark was to seeing these in public restrooms? I know that Denmark and other European countries are a lot more open minded when it comes to displaying the human body in a public forum.

The Ad agency responsible for this promotion is By Far, Denmark. I can’t seem to get to a working agency site. I will try again a bit later on in the week.

But I mean come on, what’s next a tampon-dispensing (you fill in the rest).

Best,
A.B.