Monday, January 5, 2009

No Second Date?

What do you guys think? I bet he won’t be getting a second date.

This TV spot brought some laughs when it aired during the 2004 Superbowl. It absolutely captured the attention of its intended target audience. The spot aired on Superbowl Sunday when 80 percent of the U.S. is watching the game. It was definitely a conversation starter the next day, and by default, made itself a memorable commercial. People recalling funny ads they've seen will help the product sell in grocery stores.

DDB Chicago created the spot for Anheuser-Bush.

No long analysis for this one, it was just funny and memorable, which made this creative execution an effective communication tool.


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