A Gifted Baby

I would first like to give you a short road map of what I'm going to share with you in my blog. I am going to share with you my insights on interesting advertising. We'll talk about what was creative about a particular message, what wasn't, and did the message resonate with its intended audience. Finally, did it accomplish its goal of standing out among the millions of ads that people see everyday. I hope that after reading this blog you feel at least a little more knowledgeable about quality advertising. But please also remember that these are simply my opinions. It is up to you to form your own opinions about what is good and not so good.

Without further delay, here we go.......

My current favorite TV commercial is the E-Trade baby mobile commercial. A baby is trading stock on a smartphone, and he’s telling you how easy it is to trade. He is then promptly interrupted by someone who sounds like a girlfriend of his.

This was a great T.V. spot because the message was both funny yet memorable. Consumers get the message right away that using E-Trade is so simple that even a baby can do it. They also will always remember the brand because of the hilarious baby in their spots.

Moving on to my other thoughts about the spot.

Now, this kid appears to be no older then two years of age, yet he’s trading stock, talking, and getting calls from a girlfriend, hence, the title of the post “A Gifted Baby.” I ask you readers, how is this possible? This is why I proclaim this kid must be gifted. So congrats to the parents—your son will be taking care of you by the time he is 12.

When I first saw the commercial, I was nearly in tears from laughing so hard. This was a great creative done by Grey Worldwide, and here are my reasons as to why the spot was just wonderful:

1. It was funny.
2. It made a connection between the commercial and its selling point, which was E-Trade is so easy to use even a baby can do it.
3. It was memorable.
   

E-Trade has been with Grey Worldwide since 2007.

Best,
A.B.