Y&R SF and Dr Pepper Snapple Part Ways

Y&R and Dr Pepper Snapple Group (DPSG) will be parting ways after 40 years of working together according to an Ad Age article. In ’08 DPSG moved three of their brands away from Y&R to Deutsch , the three beverages moved are Dr Pepper, Snapple and Diet Dr Pepper. A shake up of brands happened again in February of 2010 when DPSG moved Canada Dry, Sunkist, and A&W Root Beer to McGarryBowen without a review. This meant that Y&R only had 7UP after a 40-year relationship with DPSG.

So, why has changing ad agencies become so common in the industry today? Why is having an ad agency position so insecure?

Let me know what you guys think. Oh, and by the way, the ad showen above is the only brand Y&R has left from DPSG, 7UP.

Best,
-A.B.