The Man Card

The commercial above pokes fun at the cultural idea that women go to the bathroom in pairs, sometimes even in a group. The spot above uses men as the point of comic relief.

A man (named Phil) has his man card in jeopardy when his friends point out that he already has two strikes against him for actions deemed unmanly. Phil’s first strike was asking a buddy to join him in the bathroom. Yes, in our culture going to the restroom in groups is considered to be a "girl thing," though I do have to question why any guy would express nervousness at going to a public bathroom? His second strike, not drinking a Miller Lite of course.

I believe the ad agency is DraftFCB.

 Best,
-A.B.

Paris Hilton Objectifies Women, No

The beer spot above was banned in Brazil for objectifying women too much. Now, please keep in mind that this Devassa Beer commercial features Paris Hilton. My question to these Brazilian regulators is “What did you expect,” it features Paris Hilton. Anything and everything she does objectifies women somehow.

I believe the ad agency that created this spot is McCann Erickson, Brazil.

Best,
A.B.

Cavs Playoff Proposal

I thought the spot above was extremely funny. It a parody on the Heineken commercial created by TBWA\NEBOKO in the Netherlands. Except in the Cleveland Cavaliers commercial they are screaming about shoes while the ladies in the other room are going wild about an engagement. I prefer the Cavs version a lot more then that of the beer brand. It a lot more humorous then its beer counterpart. I feel like I've seen so many beer spots that I've actully grown tired of them.

But to see a pro sports team making fun of themselves, that's not something you see everyday.

The one thing I can't find about the Cavs spot is who created it? Do the Cavs have an in-house marketing department or did they work with an outside agency?



Best,
A.B.

No Second Date?

What do you guys think? I bet he won’t be getting a second date.



This TV spot brought some laughs when it aired during the 2004 Superbowl. It absolutely captured the attention of its intended target audience. The spot aired on Superbowl Sunday when 80 percent of the U.S. is watching the game. It was definitely a conversation starter the next day, and by default, made itself a memorable commercial. People recalling funny ads they've seen will help the product sell in grocery stores.

DDB Chicago created the spot for Anheuser-Bush.

No long analysis for this one, it was just funny and memorable, which made this creative execution an effective communication tool.

Best,
A.B.