Imprintation Advertising

 

Saw the ad above on Copyranter (they got it via), it’s an ad for Superette, an Auckland, New Zealand boutique chain that wanted to promote their sale for short-shorts. So, what’s the unique medium used for advertising? They placed indented plates on bus stop seating areas and park benches to leave imprints on people's thighs. The goal is that the plates make clear imprints on people's backsides so that they attract the attention of on lookers (a.k.a. perverts) to the featured sale. Oh, and when I say they I mean DDB Auckland.

Well, I have a few issues with the ad above and the way it was executed.

1. Talk about intrusive advertising. I don’t think I want any advertising on my skin unless I put it there in the form of a tattoo not indented skin marks. Why, because that means that no circulation is getting to that area of the skin.
2. Wouldn’t it be uncomfortable for those who have the marks of the ad on their skin? I think so.
3. Would the indentation ever really be that clear? The answer is no because everyone has different weights and sizes so the ads would never really be that clear unless they got the absolute “perfect person.”
4. Finally, who is the target audience for the ad? They are advertising for “SHORT-SHORTS” and women buy them right? Why would they look at other women’s thighs?
5. Also what if people wore their jeans or any form of pans that cover their thighs.
6. Maybe they were hoping people would notice the indentation plates before sitting on them. Wouldn't that cause people not to sit down due to the advertising, which would then turn them off on the brand for causing the inconvenience?

So my final conclusion is that this type of advertising was meant to ive the advertising blog world something to talk about. Or did I miss something about the audience, advertising execution or the message itself? Let me know!

Best,

-A.B.

Voltage Everywher

Mountain Dew has recently introduced a new berry-flavored drink that they hope will saturate the web. The campaign known as “Voltage Everywhere” is primarily a viral marketing effort on the part of PepsiCo. The “Voltage Everywhere” campaign is asking people to go to Dewmocracyvoltage.com where dew fans are rewarded points for spreading the word about the new soft drink.

By spreading the word I mean talking it up on social networks like Facebook and MySpace just to name a few. They can place notes on message boards and start fan pages. Fans can then collect points towards things like an Xbox or iPod. This type of promotion is the year 2009 version of school promotions such as “look under the cap to win.”

On Dewmocracyvoltage.com fans can also play games with other site members, download wallpaper, and do many other things. The site intends to keep the target audience engaged with the product. This is a great idea in my opinion, but it is already being executed on many other websites like the ones mentioned above, why would a consumer want to add another site that they have to visit?

The creators of the site, DDB Tribal claim it is so that the consumer can become deeply involved with the product. Would someone really want to be that engaged with his or her favorite soft drink? DDB Tribal seems to think this is a great idea.

By the way DDB Tribal is an interactive creative shop.

Best,
A.B.

No Second Date?

What do you guys think? I bet he won’t be getting a second date.



This TV spot brought some laughs when it aired during the 2004 Superbowl. It absolutely captured the attention of its intended target audience. The spot aired on Superbowl Sunday when 80 percent of the U.S. is watching the game. It was definitely a conversation starter the next day, and by default, made itself a memorable commercial. People recalling funny ads they've seen will help the product sell in grocery stores.

DDB Chicago created the spot for Anheuser-Bush.

No long analysis for this one, it was just funny and memorable, which made this creative execution an effective communication tool.

Best,
A.B.