MAARWAN YOUHNIS ADVERTISING PARODY SERIES

The Maarwan Youhnis advertising parody series takes a clever jab at popular companies by remixing their logos with that of other easily recognizable ones.

Using Apple, Louis Vuitton, Red Bull, Blackberry and McDonald’s, the artist compiled several fake campaigns using each company’s claim to fame against them in a satirical manner.

Red Bull, for example, is chastised for not actually giving its customers wings that allow them to fly. Youhnis’s rendition of an advertisement for the company shows a woman falling onto a car after unsuccessfully attempting to fly when drinking the energy drink.

Louis Vuitton is mocked for its extremely high price point through the artist’s creation of faux toilet paper baring the brand’s logo and eluding that the fact that the brand’s customers can wipe their behinds with luxury.

You can read more at: http://www.trendhunter.com/trends/maarwan-youhnis-advertising-parody-series#!/photos/156988/1

I tried to find more information on Maarwan Youhnis but couldn't get anything else besides circling back around to the article already referenced, can anybody else add anything?

Funniest Kobe Bryant Interview? Yes Sir!

Here in Los Angeles, we love our Lakers especially when they win. So when they lose we don’t fall short in showing our disappointment. This is especially true when it comes to Kobe Bryant; he is the franchise player after all. He has developed somewhat of a bad reputation of getting what he wants at the expense of what’s best for the team.

Kobe Byrant's Post Game Meltdown - watch more funny videos

What’s shown above is a parody mocking him his interviewing comments regarding the state of the Lakers as the series with the Mavs progressed. As all of you should know the Lakers were demolished 0-4 in the series. The sketch is pretty damn funny. The video doesn’t have much to do with advertising per se, it’s more of a commentary of popular culture, branding (Pay attention to Gatorade), and the value we place on athletes and celebrities. After all, we love’em when they are doing well but hate’em when they are not. Kobe will probably be loved again what’s the next season starts. But for now we’ll make fun of him.

So enjoy, the credits for the video are below. The video was sent to me by a friend and I had to share it here, on ITA.

Additional Credits:
Kobe Bryant: James Davis
Directed by: Martin Usher
DP: Pat Bishop
Edited by: Pat Bishop
Produced by: Anna Wenger
Associate Producer: Liam White
Make-up: Genevieve Lamb

Best,
-A.B.

Cavs Playoff Proposal

I thought the spot above was extremely funny. It a parody on the Heineken commercial created by TBWA\NEBOKO in the Netherlands. Except in the Cleveland Cavaliers commercial they are screaming about shoes while the ladies in the other room are going wild about an engagement. I prefer the Cavs version a lot more then that of the beer brand. It a lot more humorous then its beer counterpart. I feel like I've seen so many beer spots that I've actully grown tired of them.

But to see a pro sports team making fun of themselves, that's not something you see everyday.

The one thing I can't find about the Cavs spot is who created it? Do the Cavs have an in-house marketing department or did they work with an outside agency?



Best,
A.B.