Monday, June 6, 2011

Disability Series: The R-Word

The ad above is a commercial on behalf of the Special Olympics. The campaign is aimed to educate and stop the spread of the “R” word, it being the derogatory term “retarded.” It aims to educate people that the R-word is just as derogatory as any word out there.

I believe the commercial was created by BBDO, New York.


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