The intern auction placed on EBay by Crispin Porter + Bogusky ended yesterday with the winning bid of $17,655.00. The winning bidder was Brammo, an electric motorcycle maker. The final price seems high to me when all they are getting is intern work. The proceeds will be passed on to the 39 interns Crispin has working for it. I think the bonus will get those interns an extra lunch on the job.
From what I’ve read on Brammo’s Twitter feed it sounds like they want to begin establishing a relationship with an agency. And who better to start a relationship with then one of the hottest shops in the country, right?