Wednesday, March 18, 2009
Go Humans Go
Go humans go is the main theme for the new campaign by Quaker Oats, a division of PepsiCo. The campaign is intended to provide you with a lift. I am guessing they mean a boost in energy? The campaign will appear in three different media vehicles which include: television, print, online, outdoor, promotions, and events. Supposedly using Quaker Oats products will make you feel good about yourself. Apparently, we need advertising's help in feeling good about ourselves in these poor economic times.
Here is what I want to know, since when does Quaker Oats qualify as a replacement for good, old-fashioned ice cream? When someone is dumped by their significant other or feeling down about anything they go for pint of Ben & Jerry's not Quaker Oats.
But again, this is just my opinion.
This Quaker campaign is worth over $100 million dollars and is being handled by Goodby, Silverstein & Partners in San Francisco. OMD, is handling the media part of the campaign, both of these agencies belong to the Omnicom Group of agencies.
PS: My source for this post was the following NY Times article.