Go Humans Go

Go humans go is the main theme for the new campaign by Quaker Oats, a division of PepsiCo. The campaign is intended to provide you with a lift. I am guessing they mean a boost in energy? The campaign will appear in three different media vehicles which include: television, print, online, outdoor, promotions, and events. Supposedly using Quaker Oats products will make you feel good about yourself. Apparently, we need advertising's help in feeling good about ourselves in these poor economic times.

Here is what I want to know, since when does Quaker Oats qualify as a replacement for good, old-fashioned ice cream? When someone is dumped by their significant other or feeling down about anything they go for pint of Ben & Jerry's not Quaker Oats.

But again, this is just my opinion.

This Quaker campaign is worth over $100 million dollars and is being handled by Goodby, Silverstein & Partners in San Francisco. OMD, is handling the media part of the campaign, both of these agencies belong to the Omnicom Group of agencies.

PS: My source for this post was the following NY Times article.

Best,
A.B.

Feelin' Like a Fish

I love this ad by the Ad Council concerning children with Asthma. I love how expressive both the copy and the image, they go together so well. I saw this ad while shopping for jeans at a local mall. It was executed so well that I felt I had to take a picture with my iPhone. It wasn't the best of "snaps" but it got the job done while I was in a crowded mall.



This outdoor ad is part of a campaign sponsored by the U.S. Environmental Protection Agency is called No Attacks. The campaign will use many different advertising vehicles including: print, TV, outdoor, and and interactive. Interactive is an especially important medium for today's younger generation.

The ad agency that volunteered for this campaign is Campbell-Ewald I have to give the Detroit based agency props for taking this assignment.

As an Asthma sufferer myself, I think this is an absolutely great campaign to be a part of.

Best,
A.B.

A Make-Believe Language?

I read the advertising section of the New York Times a featured article by Stuart Elliot where he discusses the new ad campaign by Mars which is the parent company of Snickers. The Snickers folks are at it again. There campaign this time is centered around the a make-believe language called Snacklish.

According to the Times article Snacklish is a humorous way of speaking everyday phrases into the Snicker-centric language. For example, the phrase Patrick Ewing becomes "Patrick Chewing" according to the Times piece. The site Snickers.com will soon have a translator where people can translate their own phrases.

My question is, who are you kidding? Are they really targeting the correct audience in this situation? Are males 18-34 really going to engage on a campaign that focuses on make-believe language. To me a make-believe language is more suitable for girls ages 9-15 not adult males. But really what do I know. Men that old are not going to want to speak in their own "special" language with their friends. I think inherently it lacks masculinity.

The campaign by TBWA Chiat/Day, New York will be introduced in stages according to the Times. The campaign will appear through several media TV, online, and outdoor. This campagin follows some that were considered inapproperate or homophobic. Lets hope the candy maker does better with this one.

Best,
A.B.