Tuesday, May 5, 2009

Dream Job in the Ad Business

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The title of this post might be a bit misleading and no my dream job is not to karaoke to the song, “Hey Jude” in the middle of Trafalgar Square in London. But it is my dream to coordinate large events for agency clients such as the one shown above sponsored by T-Mobile and coordinated by Saatchi & Saatchi. Can you imagine what kind of planning it takes to put on an event like this? There is so many little things that go into planning an event like this that nobody thinks about. Here is what Saatchi & Saatchi coordinated for T-Mobile:

The mobile phone company projected the lyrics the Beatles' Hey Jude song over a billboard and passed out microphones throughout the crowd. Everyone sang the song to together (not always in harmony of course) but they aren’t professional singers. But you do spot the singer Pink in the middle of the crowd singing with the regular folk.

I know that some parts were staged but this event brings me a warm feeling whenever I see it. And it will undoubtedly bring great PR to T-Mobil.

The work to put on this even has to be awesome.

  • Getting the venue.
  • Getting the song lyrics projected on an electronic billboard
  • Getting the people to the venue at a particular time, place, and day
  • Placing people in the crowd to begin passing out the microphones that will be used
  • Coordinating a film crew so that T-Mobile can use the footage as an advertisement
Note: I don't claim to know everything that would go into brand event planning but I'd imagine these are at least some of the major points that need coordination.

These are just some of the big things that seem obvious to me that the account service team at Saatchi & Saatchi would have to coordinate and deal with in order to put on a successful event. It is this kind of event planning that I would love to be a part of someday. I would only be involved with the planning of events that are being sponsored or put on behalf of brands. I'll never take part in any wedding planning unless its my own.


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