The advertisement—placed in newspapers and postcards distributed in restaurants around Brussels. Again, the campaign was meant to bring awareness to disability issues. The company behind the campaign is CAP48, a non-profit that helps raise awareness of disability issues in Belgium.
The model, Tanja Kiewitz, a Belgian graphic designer is missing her left arm just past the elbow. Kiewitz has become quite the celebrity since the ad first began to appear. I wonder if that's because Belgians were shocked or surprised?
The ad is a play on another ad that featuring Eva Herzigova, in the apparently famous Wonderbra print ad below.
Also, the headline reads, “look me in the eyes ... I said the eyes.”
The agency behind the print ad (above) is Air Brussels.