I love this ad by the Ad Council concerning children with Asthma. I love how expressive both the copy and the image, they go together so well. I saw this ad while shopping for jeans at a local mall. It was executed so well that I felt I had to take a picture with my iPhone. It wasn't the best of "snaps" but it got the job done while I was in a crowded mall.
This outdoor ad is part of a campaign sponsored by the U.S. Environmental Protection Agency is called No Attacks. The campaign will use many different advertising vehicles including: print, TV, outdoor, and and interactive. Interactive is an especially important medium for today's younger generation.
The ad agency that volunteered for this campaign is Campbell-Ewald I have to give the Detroit based agency props for taking this assignment.
As an Asthma sufferer myself, I think this is an absolutely great campaign to be a part of.