Disabled Dancer

Saatchi & Saatchi, London created commercials that feature a disabled dancer for its "Life Flows Better" campaign for Visa. The dancer, Bill Shannon uses his crutches and skateboard to perform his dance routine. I guess they figured that his routine meshes well with the theme of the campaign. Out of all the creative campaigns that they could have done they chose a commercial idea that centers around a disabled dancer? Does visa have an image problem that they are trying to resolve?

I mean I have nothing against the disabled making a living, I am one myself. But I am sure that an agency with Saatchi's reputation could have come up with something more with all of its creative power.

And no I am not jealous of his dance skills I just hope he asked Visa for money. And that he wasn't one of those people that say oh I am so grateful for the opportunity to be in your commercial I'll do it for free.

Best,
A.B.