Best Buy must have some truly sarcastic people in their marketing department. I saw this image being discussed on Adfreak. I thought it was one last swing at Best Buy's fallen competitor Circuit City. Then I thought about it for a bit and realized that they weren't trying to take one last shot at all. They were simply stating the facts.
Circuit City won't be around for Best Buy to match or beat its prices. But from looking at the sign on the right, you get the feeling that Best Buy wasn't to broken up about a competitor exiting the marketplace.
I can't seem to confirm who made this sign but it might have been simply their in-house marketing team.
From a few articles I read online which stated BBDO, New York as its agency. But that really doesn't mean anything with respect to this sign. This sign may have been created in-house or by individual stores, I can't really confirm.
Best,
A.B.
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