ESPN Roll Tide

ESPN and their ad agency Wieden + Kennedy’s “It’s not crazy, it’s sports” campaign have produced a plethora  of funny ads highlighting fans’ undying commitment to their teams. But Inside That Ad's favorite has to be ESPN's "Roll Tide." By the way, does anyone know what "Roll Tide" actually means?

I saw this ad today while watching the 2012 World Series of Poker on ESPN. Enjoy, I know I did.

Best,
A.B.

Inside Those Tennis Ads

On the eve of the Wimbledon mens final I thought I would share with you some tennis ads that are considered to be some of the "most viral" spots on the net.

In a 2008 Nike tennis ad campaign, Rhys Darby from Flight of the Conchords teaches Roger Federer about the secrets of playing a magical air guitar. It turns out Federer was better then expected.

The second Nike spot with Federer and Rhys Darby, this one shows an outstanding display of tennis and house crashing.

As you all know, Nike's ad agency is Wieden + Kennedy.

Best,
-Abdallah

Inside That Ad July 4th ad

Today being two days after Independence Day I wanted to share one of my favorite patriotic advertisements. The spot below was created by Wieden + Kennedy for Levi's featured a recording of the great American poet Walt Whitman reading his poem titled, “America”.

I saw this ad on Adfreak.

Hope everyone enjoyed his or her 4^th.

Anyway, thanks guys! Finally, please do me a favor and subscribe to by blog via the follow widget on your right, subscribe by email and if you are on any of the social media sites listed (also on the right) please connect and be social with Inside That Ad 

Best,

-A.B.

A Consolation Ad From Nike

As most of you probably already know, Oregon lost the title game to Auburn on Monday, January 10, 2011 by a score of 22-19. Nike has a special place in its heart for the ducks because co-founder Phil Knight is an alumnus of the school. Knight also donated a $100 million to Oregon athletics along with tons of uniform combinations for the team to wear on the field. To love your school is something I understand completely but why does a big client like Nike approve an ad like the one shown above? When I read the copy I saw it as praise for the losing team.

As Americans, do we ever remember those who finished second? No, we’re a country that likes winners. Why didn’t Wieden + Kennedy feature the winning helmet? Oh yeah, Auburn isn’t sponsored by Nike, Auburn belongs to the Under Armour camp.

The question is, would W+K have ran this ad if Oregon wasn’t Nike’s pet school? Not if they wanted to stay profitable and keep their client happy. Also, I can’t believe that there is actually a division one school that Nike doesn’t sponsor. I absolutely loved everything about the uniform except for the neon green socks. The socks made the Oregon players look like they threw up on their shoes before the game started.

The helmet looks awesome but I would have changed the headline somehow. Also, I just can’t get over the idea that the ad shown above is a consolation ad, an ad praising the loser for how hard they tried. This is why, I think of the ad above as the Special Olympics ad, because everyone’s a winner! What do you guys think?

As a side not, I do appreciate what the Special Olympics tries to accomplish, but I don’t appreciate the fact that all disabled sports have been overshadowed by this event which is meant for mentally disabled athletes only and not “ALL” athletes with a disability.

Best,
-A.B.

Michael Jordan on LeBron James

A new video making the rounds on YouTube is an advertising mashup. The mashup takes segments from two separate commercials and patches them together to create a clear message. The message: The king could still learn a thing or two from “His Airness.” Read the full Ad Age article.

Here is the Mashup ad video.



Here is the original commercial created by W+K.



They aren’t really sure who created the mashup.

Best,
-A.B.

He is Certainly NOT a Failure

You certainly can’t call this man a failure with all the things he has accomplished on the basketball court. The commercial above is an awesome spot done by Wieden + Kennedy. Michael Jordan is without a doubt the best basketball player that has ever played the game in my opinion.

Enjoy,
-A.B.

Brut Gets To Slappin’

So, if you haven’t heard Old Spice and their advertising agency Wieden + Kennedy came up with this awesome television campaign that became extremely popular. I mean, viral marketing popular, because after the initial TV spots aired, the main character played by Isaiah Mustafa responded to fan questions through short videos through YouTube, Facebook, and Twitter with the same humor used in the original commercials. That sport of interaction made the campaign extremely popular and it might have worked, you can see the video case study in my post: “The Man Your Man Could Smell Like.” Click on the image above, see if you notice the similarities.

So, here comes Brut, trying to achieve the same sort of success instantaneously by creating a character similar to Isaiah Mustafa’s cool-cat persona. Brut’s man likes to get slapped; I’m not sure how that’s exactly cool? Click on the image above to try out the interactive site.

Oh, and the ad agency behind Brut’s interactive attempt is New Jersey based Sigma Group.

Best,
-A.B.

LeBron, What Should I Do

This commercial just aired during Inside The NBA featuring the new king of Miami, LeBron James. Inside The NBA aired right after the L.A. Lakers two-point win to start the 2010-2011 season.

The spot several clips of LeBron in various situations like a press conference, poet, on a basketball court, in a construction site, all asking the question “What should I do? In the spot he also provides possible answers in question form like “Should I admit that I made mistakes?” Should I really believe I ruined my legacy? Should I have my tattoo removed? If you follow basketball like I do you would know that this commercial mocks the publics reaction to “The Decision.”

The one thing that was really interesting to me about this spot is that it was unusually long for a game on opening night of the season. I’d fully expect a longer commercial if it were the NBA Finals series or the playoffs even but opening night? “The Decision” may have also had an influence on the length of the spot.

And of course, we all know and love who the agency for this Nike Basketball spot is, Wieden + Kennedy.

Best,
-A.B.

The Man Your Man Could Smell Like

So, Wieden + Kennedy truly believes that their “The Man Your Man Could Smell Like” campaign worked and I think I am in agreement. W+K released a video demonstrating their results visually, a video case study if you will. The video above is mostly clips of various spots. Some of the stats that W+K mentioned include:

• Old spice accounted 75% of conversations in the deodorant category.
• YouTube video reached 40 million views in a week.
• Campaign impressions were 1.4 billion.
• Sales apparently went up 27%.

The way they presented was rather creative on the agency’s part at least. Got me to look through the ads more. Stats and video were from Adfreak.

Best,
-A.B.

LeBron, Kobe "Just Do It" Puppet Style

A friend of mine from work showed me the new Nike commercial above. According to a few other blogs these new puppet commercials are part of a new Nike ad campaign being rolled out during the playoffs. They create puppets that resemble the two top players in the NBA. LeBron puppet is so excited about the upcoming playoffs and he cannot hide it while Kobe is the more stoic of the two.

The spot is extremely funny and memorable. The audience will certainly be able to recall the brand being promoted, Nike basketball. I was laughing so hard right in the middle of my office when I first saw this spot, people must have thought I was going crazy. My favorite part is when the LeBron character was getting overly excited about beef and broccoli.

You simply have to watch it to know what I’m talking about. I promise you will not be disappointed.

I believe the ad agency for this campaign is Wieden+Kennedy, Nike’s long time lead agency but I can't be certain. I will try to find out and update this post. Now I am sure that it is W+K that created the ad via an angry reader that stumbled onto my blog.

Best,
A.B.