Tuesday, August 10, 2010
The Man Your Man Could Smell Like
So, Wieden + Kennedy truly believes that their “The Man Your Man Could Smell Like” campaign worked and I think I am in agreement. W+K released a video demonstrating their results visually, a video case study if you will. The video above is mostly clips of various spots. Some of the stats that W+K mentioned include:
• Old spice accounted 75% of conversations in the deodorant category.
• YouTube video reached 40 million views in a week.
• Campaign impressions were 1.4 billion.
• Sales apparently went up 27%.
The way they presented was rather creative on the agency’s part at least. Got me to look through the ads more. Stats and video were from Adfreak.