Thursday, July 5, 2012

Prices Sent to Orbitz for Mac Users

Did you know that Orbitz Worldwide has discovered the Apple Mac users spend as much as 30% more a night on hotels, according to our friends at Campaign Outsider. To that end the travel company is showing them more expensive travel options then those shown to their Windows PC counterparts.

This effort by Orbitz demonstrates how tracking people’s online activities will generate tons of useful information to marketers in their quest to capture the consumers’ attention and of course their dollars. Now, also according to Campaign Outsider Orbitz isn’t showing the 2 groups different prices on hotels, but it tends to show Mac heads higher prices.

As technology and cookie tracking become more sophisticated this sort of targeted salesmanship will become more commonplace. I believe technology will eventually enable marketers to advertise to every single consumer individually. 

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