Dreamworks Animation and PepsiCo's SoBe Lifewater have joined together with Intel Corporation and NBC to present an ad in 3-D for the first time in television history. The ad will be debut trailer for Dreamworks’ new 3-D animated film "Monsters vs. Aliens," which comes to theaters in the U.S. on March 27th. To get the full experience of the trailer it must be viewed using 3-D glasses that the Intel Corporation has produced. The glasses will be distributed by PepsiCo’s Sobe Lifewater brand.
Te question is, why would a bunch of young guys and ladies sitting around, drinking beer, and having fun suddenly stop to put on a pairt of plastic glasses just to watch one spot? It just doesn't make any sense to me.
I don't believe there are any ad agencies involved in this process. Someone please leave a comment letting me know otherwise.