The billboard above was put up on behalf of Kenneth Cole, it was congratulating US Airways flight 1549 for landing safely in the Hudson River after its engines failed. It was celebrating the safe landing by using word puns on the billboard. Now, Kenneth Cole has an in-house advertising department. Should they have produced something more creative and out of the box?
From what I've read puns are considered the lowest form of advertising. I've read blogs that condemn KC for using puns for such an accident. I've also read that Kenneth Cole is simply a bad copywriter because he didn't produce something more creative. Is the billboard tasteless, I thought it was rather funny. What do you guys think?
Best,
A.B.
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