Showing posts with label dove. Show all posts
Showing posts with label dove. Show all posts

Thursday, July 12, 2012

Post Update: Dove, Only You

An anonymous reader that uses the screen name Snootchyboochiez,
provided me with crediting information for the Dove commercial discussed in the “Dove- Only You” post. Also, I believe the ad agency for this spot is SapientNitro, New York.

Commercial Credits:
Model: Janelle Fishman, an Israeli  model (Update)
Director (from C-Entertainment): Vittorio Sacco
Director (from The Sweet Shop): Kathi Prosser
Group Account Director: Lance Porigow
Chief Creative Officer: Kathy Delaney
Copywriter: Susan Phuvasitkul
Art Director: Rachel Donovan
Senior Agency Producer: Erika Best
Editor (from White House Post): Russell Icke
Head of Production: Andy Wilcox
Business Affairs: Jen Kurtzman
Account Supervisor: Riyhana Bey

Best,
-A.B.

Monday, April 11, 2011

Only you- Dove



So above is another example of marketing and advertising taking the easy way out, a cop out if you will. Why do I say that? Well the above commercial features a beautiful, skinny girl devouring her Dove ice cream bar. That should be considered false advertising. A girl as beautiful, skinny, and confident doesn’t make love to the to the ice cream bar while inhaling it. I’m just saying it doesn’t seem right to me.

Why does watching a commercial about a snack food suddenly feel like watching porn? I mean sure, it’s soft care porn but porn none-the-less. What do you guys think?

I haven’t figured out who the ad agency but will let you know in an update to the post. Here is something I bet you all knew, the ice cream bar has both a Facebook page and a Twitter following.

Update: I've been asked who the actress in the spot above is? Her name is Janelle Fishman, an Israeli  model.

Best,
-A.B.

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