Ken Jeong Comes to Advertising

Ken Jeong, better known Leslie Chow from the extremely funny movie “The Hangover” now tries to conquer the advertising world. In the spot above he is featured in the new Adidas commercial with NBA superstar Dwight Howard. They are promoting “The Beast” the footwear giant’s new high-top sneakers. I had to blog about this spot because of the Slim Chin character Dr. Jeong brought to life in the spot.

Slim Chin is a man gold jumpsuit, stands on a pyramid of blond, gorgeous ladies, and is filthy rich because he is so fast. Dr. Jeong gives a very energetic performance, so energetic that it makes Howard seem a bit uptight. The spot is awesome to watch, not for the shoe but for the featured, fast talking comedian.

The ad agency is 180 LA.

Here is a spot featuring Derrick Rose.


Best,
-A.B.

Adidas Reaching the Ladies

About three days ago, one of the readers of my blog alerted me to a new campaign by Adidas known as “Jersey Swap.” The campaign was designed to encourage women to show support for rugby in New Zealand. Adidas would like women to actively show their support for the 14 rugby teams. They could even have their two favorite players swap jerseys. You can get to the site by clicking here.

Now here is where the sexual innuendos come in to play. After the players swap jerseys they don’t even put them on they simply drape them over one shoulder. Adidas even places a button on the site that makes the players take off the jerseys in slow motion. Yea, like the audience isn’t going to figure out what their intentions were with that move. But hey if it increases female viewer ship, good for you Adidas.

The agency that created the campaign for Adidas is TBWA\Whybin, New Zealand. I am wondering what sort of account planning techniques they used to determine sex sells with this campaign? I am not saying they were wrong, I’m just wondering how they came to the conclusion? The campaign is very creative and seems to be well executed.

By the way I have finally mentioned a new agency. Yay for me!

The reader that alerted me of the campaign also maintains a blog at Sweet Pea.

Best,
A.B.

Adidas Update

Just a quick update on a post I wrote a while back titled “The NBA Goes Back to College.” I found out through a comment on AdGabber, an advertising social network that those NBA Adidas ads were most likely done in-house. This is probably why the user claims there is an appearent lack of polish to the spots. I thought they were pretty good. But again, all this is just my humble opinion.

Best,
A.B.

NBA Goes Back to College

To get into the swing of March Madness Adidas came up with something pretty cool in my opinion. It's taking four of its NBA endorsers back to college in a series of ads. What is important to note is that the four NBA stars being used in the commercials jumped from high school right into the NBA.

Also, being a huge Kansas fan I have to show this one:




Anyhow, Dwight Howard will be at Kansas, Tracy McGrady at Louisville, Josh Smith will be headed to Pitt and Kevin Garnett will be here in not-so-sunny L.A at UCLA. There are some other players I would have liked to have seen on these ads like Kobe and LeBron but they are Nike People.

I've been trying for the past couple of days to find out who the ad agency behind the ads is but I haven't had much luck.

You can see the rest of the spots Below:







Oh and of course I'll be buying brand new shoes just for the tourney. Yeah....

Best,
A.B.