Typos Lead to Porn

I saw the ad above via Adfreak and just had to write about it. First. If my search results simply appeared at my door I’d be a happy man for the rest of my life. I’d simply type 25 million dollars daily. I’d be set for life.

Anyway, the ad above was done for xxxchurch.com, a Web-site that aims to help people who are addicted to pornography according to their Wikipedia page. The ad does a really great job in bringing their tagline to real life, literally. It also managed to bring porn stars, children, and animals. Those three distinct elements are what drew my attention to the spot above.

So the whole premise of the ad is that unmonitored kids online could lead them to unknowingly go to sites that aren’t appropriate for them. So for example, a misspelling of milk on a Google to MILF and the search brings some expected visitors to their door. They show several example of this, but last example brings in the famous male porn star Ron Jeremy holding two sheep. Now, how do you explain a male porn star and two animals to the kids?

Also, here is something I couldn’t understand though, are they against porn itself or the illness of porn addiction? If xxxchurch.com is against porn, why are famous porn stars working with an organization that condemns their profession? It’s a creative way to try to help people though even though I think their brand may not really have a clear cut identity in my opinion. When I first the name XXXchurch I thought it tried to mix porn and religion, that’s not the case it just seemed that way to me when I looked at the name, brand, and the fact that the organization describes itself as "the #1 Christian porn site, again according to their Wikipedia page.

But back to the ad, very creative, bringing elements in that were unexpected that garnered attention. Successfully bringing the tagline: “Porno is just a typo away” to life through advertising of course.

Finally, I got some information about the commercial above that is actually one of the main reasons I developed this blog. I found out that XXXhurch’s founder Craig Gross produced the spot in-house and wrote the script. He also hired the porn stars, animals, and one of the child actors is his very own.
Well hope you all enjoyed this one. Please read, comment, and subscribe.

Best,
-A.B.