Gap reverted back to its original logo after an uproar from the online community only a week after making the initial change. The new logo was created by New York agency Laird & Partners. Now, trademark registration of the original Gap logo went through in 1972. But I can find out for certain who exactly designed the original iconic logo. So I’m going to assume the founders Donald G. Fisher and Doris F. Fisher designed it.
People expressed their displeasure with the company by posting messages on Facebook and Twitter. People hated the ne logo, so much that a site called Design Your Own Crap Logo was created.