So Microsoft has come up with a new advertising tactic in an attempt to combat the beating Apple has given the Microsoft brand with its Mac vs. PC ads. The Redmond company’s new advertising tactic is to point out the significant price increase between Macs and a traditional Windows PC. The price is about the only point that Microsoft can honestly combat the folks down in Cupertino with.
In the ad above the actress proclaims after visiting the Apple Store and not finding a laptop within her price range, she was not cool enough to be a Mac person. She promptly got in her car and headed to a store loaded with many “Windows” options. At the store of course, the young actress found the PC for her. To conclude the commercial the actress declares, “I’m a PC and I got just what I wanted.”
Crispin Porter & Bogusky, the hot Miami ad shop created the spot lovingly dubbed “Laptop Hunters” The Microsoft account is worth approximately 300 million to the agency. Hopefully these ads are more acceptable unlike the Bill Gates and Jerry Seinfeld spots the agency did previously. Those ads were a flop in my opinion. Also, with the current state of the economy I think people will appreciate the PC’s lower prices.
But I have to say I am a Mac guy myself. By the way I’ve written before on Mac vs. PC ads but from a creative execution point of view as oppose to the message being promoted here with “I’m a PC.”
Best,
A.B.
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