So, does anyone know if the
spot for Fiat above is actually a preamble for a porno? I realize that sex
sells, but can you be anymore obvious? The spot does try to tell a story about
a man lusting after the Abarath, to the extent that he actually visualizes the
beautiful Catrinel Menghia. She does a great job of acting the role of the
temporarily angry, Italian woman. By the way, Menghia is actually Romanian.
The element that I think
really saves the spot is the one sided Italian conversation between the two
characters. A rough translation of the conversation is as follows:
“What are you looking at? Uh? What are you
looking at? (slap) Are you undressing me with your eyes? Poor guy… you can’t
help it? Is your heart beating? Is your head spinning? Do you feel lost
thinking that I could be yours forever?”
The translation is courtesy
of http://www.fiat500abarth.us/.
Don’t get me wrong, I like
the spot but the sexual innuendo comes on a little to strong for my taste. I
should note that this spot's initially aired during the Super Bowl so it must
have tested well for the agency.
This is one of those spots
that the viewer remembers the commercial but not necessarily the product it was
advertising. What do you guys think?
The agency behind this spot
is The Richards Group out of Dallas.
Best,
-A.B.
