Here is a heart-warming montage put together by Target and
Deutsch LA where they string together clips of college applicants' reactions to
the news they’ve been accepted into various colleges they applied to. It’s a simple concept, illustrated on
the faces of these kids. As the copy states, “Every kid deserves this moment.”
I can honestly say there isn’t anything quite like the feeling you get when you
learn that you have been accepted into the school of your choice.
Target has been known for its donations to k-12 educational
causes so the colligate angle works well for the “Big Red Machine.” As a side
note, Target has already committed to doubling its 500 million donation to
educational endeavors.
In conclusion, I’ve applied to a PhD program several times
with no success therefore the spot really grabbed my attention.
The credit for this ad goes to:
Client: Target
Agency: Deutsch LA
Agency: Deutsch LA
Best,
-Abdallah
