Saturday, November 13, 2010

The Real Wendy Thomas

There isn’t anything particularly special about the creative execution of the ad above. The product isn’t all that special either but it does provide a little education on advertising history. For years I thought the little girl that is the face of Wendy’s was simply a logo designed to attract people to the restaurant chain but nope it’s Dave Thomas’s daughter. In the spot above she’s back “in real life” promoting Wendys’ new product lovingly called Dave's Hot 'N Juicy Cheeseburger. In the spot Wendy (the real person not the logo) states that since her father named the restaurant chain after her, she named the new menu item after her father, Dave.

The spot above is the first time the real Wendy appeared in an ad for the restaurant chain. She is scheduled to appear in three more spots for the restaurant. The spots are by The Kaplan Thaler Group

Anyway, I thought this was interesting because it discusses advertising history. Found this spot thanks to Adfreak.


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