Promoting South Bend’s "Pubic" Schools

A sign in South Bend, Indiana. Photo By: Lee MacMillan

The creators of the billboard above never had those weekly, Friday spelling tests when they were in school, I’m guessing. It’s even more embarrassing when your message is intended to celebrate your local— pathetic, public—school system. Yeah, a friend sent me this article from MSNBC.

By Monday, responsibility for the error was taken by Blue Waters Group. They do feel bad, but they should be held responsible for the egg on their client’s face.

And for those of you who didn't catch the error, the word "Public" is missing an L on the billboard which makes "Pubic."

Best,
-A.B.