A Fiat Seduction

So, does anyone know if the spot for Fiat above is actually a preamble for a porno? I realize that sex sells, but can you be anymore obvious? The spot does try to tell a story about a man lusting after the Abarath, to the extent that he actually visualizes the beautiful Catrinel Menghia. She does a great job of acting the role of the temporarily angry, Italian woman. By the way, Menghia is actually Romanian. 

The element that I think really saves the spot is the one sided Italian conversation between the two characters.  A rough translation of the conversation is as follows:

“What are you looking at? Uh? What are you looking at? (slap) Are you undressing me with your eyes? Poor guy… you can’t help it? Is your heart beating? Is your head spinning? Do you feel lost thinking that I could be yours forever?”

The translation is courtesy of http://www.fiat500abarth.us/.

Don’t get me wrong, I like the spot but the sexual innuendo comes on a little to strong for my taste. I should note that this spot's initially aired during the Super Bowl so it must have tested well for the agency. 

This is one of those spots that the viewer remembers the commercial but not necessarily the product it was advertising. What do you guys think?

The agency behind this spot is The Richards Group out of Dallas.

Best,

-A.B.

Sex with a Guy With a Mustache

Apparently, the Asylum and the American Mustache Institute have declared November 18^th “Have Sex With A Guy With A Mustache Day.” During the month of November men are encouraged to grow their mustache to show their support and raise awareness about prostate cancer.

In the spot above women wanted to show their support as well, but how could they do it? Well the ladies in the spot above suggest having their woman hood tickled by a mustache, in other words do exactly as the new holiday says. And I fully support the observance of this special day

Also, I want it known ladies that I would like to see a “Have Sex With a Guy in a Wheelchair day.” I am still trying to find who the creators of this spot is, I’ll post an update later so please come back and visit the site again soon.

Visit movember.com to show your support.

Best,
-A.B.

Controversy with Calvin Kline Ad, Again

The ad shown above has brought controversy to the designer’s brand once again. CK has apparently had a number of ads brought into question over the years. The ad above was banned in Australia for suggesting rape. Some up-tight, authoritarian figure in the Advertising Standards Bureau thought the ad suggested a gang rape of the pretty lady above.

To me, the ad could have easily been mistaken for a promotional poster for a new season of True Blood. Please take a look at the image below and look at how similar the images look. The pretty ladies in both ads are situated in a manner that looks extremely submissive, but I never heard of an outcry against True Blood. The image for the show above even has some pretty suggestive copy to go along with the image. I wonder if the show went through the same scrutiny in Australia? Granted, Calvin Klein has had a history of pushing the acceptable limits when it comes to sexually charged advertising.

By the way, Calvin Klein has its own in-house agency, CRK Advertising. I believe the ad agency was responsible for the Brook Shields crotch ad. Also, see more from the new campaign featuring Laura Stone. Finally, I am not condemning the people who created the work, everyone involved is an adult and can make their own decisions. Also, we all know if one thing is true in advertising, it is that sex sells.

Would we be giving the ad above any attention if it didn't have any?

Best,
A.B.

The Wanker Ad

Image via Adfreak

His name is Rich Will Wanket. He works in real estate and he is responsible for the advertisement above, published in July in the local edition of The Onion. The man featured in the ad is the man who created it. He has an extremely unique name and he decided to publish an advertisement that uses his name’s masturbation innuendoes to gain recognition for his company.

The ad got him a lot of recognition but his real estate company didn’t appreciate it and promptly fired him.  The real estate company stated that, “It is not a message reflective our brand.”

Let me ask you guys something. We all know that sex sells and it usually garners attention for an advertisement but does it really sell the product that it’s promoting?

Let me know what you guys think?

Best,

-A.B.

Dutch Nurses Say No to Sex

The Dutch Nurses’ union NU’91 wants to put the world on notice, that sexual services are not part of in-home care. Currently they are preparing a campaign called “I Draw the Line Here.” These wonderful people shouldn’t have to but apparently it happens so often that they felt it necessary to implement a campaign. This took off when a Dutch patient demanded sexual favors from his in-home caretaker, when she refused he tried to dismiss her from the job.

Well folks, here in America if this were to happen we would not pass go and go straight to civil court to be sued and the plaintiff would probably win. For those of you know, this would be called a sexual harassment case. Of course one man has to ruin it for the whole bunch because of taking it too far.

Finally, what medias do you guys think this campaign will utilize the most? Will they use TV, print, interactive, out-of-home to get the message across?

Best,
A.B.

BK Blowing Away

First let me say, the ad above is not a CP+B production, according to Adfreak it came out of Singapore on behalf of Burger King. The copy for this ad, if you can believe it is “Fill your desire for something long, juicy and flame-grilled.” First, I can’t believe this ad didn’t get censored to hell especially in a conservative country like Singapore, don’t they give you 20 years for being in possession of a single marijuana joint or something like that?

Second, the ad is by far the most overtly suggestive ad I have ever seen. I am curious to know how the general public responded to it. Do you guys think the product itself did well in terms of actual sales? Also, can you believe that a seven inch burger actually exists?

Best,
A.B.

Increase Currency by Making Love

Bontrust Bank in Germany takes the idea of multiplying your money to a whole new level in the spot above. The spot shows Abe Lincoln who is on the $5-bill and the German pianist Clara Schumann who is on the 100 DM note (getting it on). Eventually they multiply aka have babies that look just like their father but everything must always must come to an end and the pretty lady on the 100 DM note falls for Chairman Mao the first president of China.

The main message that the Bontrust Bank is trying to send is that banking with them will cause your money to multiply. Multiplying is the metaphor for "getting it on." The thing I can’t quite understand is why the German agency felt the need to use the image of a well-respected American president for this creative execution? To me it is disrespectful and somewhat of a political statement. I know that they don’t like us but there is no connection between the two people they used in the ad at all except that they appear on currency. What do you guys think? Also the ad is very racy and suggestive.

Why does almost everyone think that sexually suggestive ads are worthy of a discussion, myself included of course? Starting today, May 11th I will not discuss any ads with sexual innuendo for at least two weeks. I think it will force me to find new points of discussion for every ad I post on the blog.

By the way, the agency behind the ad is, or in this cast the “agencies” Grabarz and Partner, and Optix Digital worked on the animation behind the ad.

You should also know this is another ad I discovered on Adfreak,

Best,
A.B.

A Look at the Birds and the Bees

This gives a whole new meaning to the phrase “Let’s talk about the birds and the bees.” The creators of this print truly thought outside the box and produced something truly creative. The ads were created for a sex boutique in Denmark called Lust. The illustrations visually portray the phrase using the things that we don’t consider sexual at all.
By the way, I found this ad through one of my favorite ad blogs, Adfreak.

Grey København created the ads.

You can see more ads by clicking on the title of this post.

Best,
A.B.