Allstate Road Rash Spot

Client: Allstate
Brand: Allstate Motorcycle Insurance
Agency: Leo Burnett, Chicago

Ice Breakers Turn You to Mr. Freeze

Stardust Studios transformed the scruffy looking kid in the spot into a corny looking version of Mr. Freeze in the spot above for Ice Breakers Cool Mint candy. As someone from the account side of advertising I would love to look at the strategy plan and creative brief behind this creative execution. More specifically, what’s the big idea? The candy puts you in a different state of mind; because the character that the kid transforms into is something I think you would see if you were tripping on acid.

Also, what’s with “A State of Mouth” is that supposed to be the tagline? If the candy gives your mouth a cold feeling then I think the tag should have been Ice “Breakers…A State of Cool.” I think this way the tagline could be interpreted in many different ways but it still “has Legs.”

The ad is still cool to look at but I just can't follow the meaning behind it and I think I am within their target demographic.

The ad agency for this spot is ArnoldNYC and Stardust Studios did the animation.

Best,
A.B.

Increase Currency by Making Love

Bontrust Bank in Germany takes the idea of multiplying your money to a whole new level in the spot above. The spot shows Abe Lincoln who is on the $5-bill and the German pianist Clara Schumann who is on the 100 DM note (getting it on). Eventually they multiply aka have babies that look just like their father but everything must always must come to an end and the pretty lady on the 100 DM note falls for Chairman Mao the first president of China.

The main message that the Bontrust Bank is trying to send is that banking with them will cause your money to multiply. Multiplying is the metaphor for "getting it on." The thing I can’t quite understand is why the German agency felt the need to use the image of a well-respected American president for this creative execution? To me it is disrespectful and somewhat of a political statement. I know that they don’t like us but there is no connection between the two people they used in the ad at all except that they appear on currency. What do you guys think? Also the ad is very racy and suggestive.

Why does almost everyone think that sexually suggestive ads are worthy of a discussion, myself included of course? Starting today, May 11th I will not discuss any ads with sexual innuendo for at least two weeks. I think it will force me to find new points of discussion for every ad I post on the blog.

By the way, the agency behind the ad is, or in this cast the “agencies” Grabarz and Partner, and Optix Digital worked on the animation behind the ad.

You should also know this is another ad I discovered on Adfreak,

Best,
A.B.

3D Ads on Super Sunday

Dreamworks Animation and PepsiCo's SoBe Lifewater have joined together with Intel Corporation and NBC to present an ad in 3-D for the first time in television history. The ad will be debut trailer for Dreamworks’ new 3-D animated film "Monsters vs. Aliens," which comes to theaters in the U.S. on March 27th. To get the full experience of the trailer it must be viewed using 3-D glasses that the Intel Corporation has produced. The glasses will be distributed by PepsiCo’s Sobe Lifewater brand.



Te question is, why would a bunch of young guys and ladies sitting around, drinking beer, and having fun suddenly stop to put on a pairt of plastic glasses just to watch one spot? It just doesn't make any sense to me.

I don't believe there are any ad agencies involved in this process. Someone please leave a comment letting me know otherwise.

Best,
A.B.