Aniston Bears it all for SmartWater

This is the first time I’ve seen Jennifer Anniston in a print ad and she appears topless no less. For a 42-year old woman she looks absolutely amazing. Now, who knows how much of these types of ads are photoshopped or what she really looks like on a regular day? Everyone has to admit she looks great here, yes even you haters out there.

From my research for this post I discovered that the agency behind this celebrity ad campaign is Kraftworks out of New York. It’s a private ad agency with approximately 5 to 10 million in annual revenue.

There are several print ads that she was involved in.

Credits:
Advertising Agency: Kraftworks, New York
Brand: Glaceau SmartWater
Product: SmartWater

Finally, I saw the ad above on Adrants.

Best,
-A.B.

Tide Pen

A very on the mark ad created by Saatchi & Saatchi, New York. I saw this at adgoodness. I had to write about this because of how well this print ad was executed. It's one of those rare ads that I think people will understand right away. The product is the Tide's pen to go.

Best,
-A.B.

Gangland: BBDO Germany

Oh the possibilities, the ad above could have easily been mistaken for an advertisement for Gangland, a History Channel TV series. The Gangland and BBDO Germany ad look as if they could come from the same family. But the ad above is actually a recruitment ad for BBDO Germany.

If I would have saw the ad I would have simply passed by it because I would have thought it was promoting a TV show. Well ok, maybe not me because I honestly love the show. But honestly as a print ad the message will not resonate with the intended target audience very well. An online interactive ad would work 10 better especially with young advertising professionals.

Also, why do you guys think they used the image that they did? Were they trying to intimidate potential employees into coming to work for the agency? I don’t think that’s the case. The economy is bad throughout the world, people would kill for any job. Anyway, these are just my thoughts.



Best,
A.B.

Another Condom Ad, or is it?

So I saw the ad above on another ad blog and as it turned it a condom ad. I have to tell you folks; I had to take a second look because at first I thought it was an ad for suntan lotion. I thought it was a great creative idea but people would have to take the time to think about what they are seeing in order to understand it. The ads I saw certainly grabbed my attention.

By the way this ad was for a French condom brand named Hansaplast. Their agency is TBWA, Paris. The creative suggests the lady has been doing something naughty before coming to get some sun.

By the way I even saw comments on various sites asking if it was suntan lotion ad. Also here is another ad within the same campaign that wasn't executed quite as well.


Anyway, let me know what you think.

Best,
A.B.

Microsoft and Basketball

Is it possible that Microsoft is trying to get into the spirit of March Madness with the ad above? Maybe I don’t have as good of a grasp on what quality advertising is, as I once thought. Why is the illustration above relevant to the product being advertised by the Redmond company? For those of you who don’t know, Microsoft Visual Studio is used for writing programs. How does the copy in the ad above make the connection related to monsters and basketball?

Also, what does the illustration represent? Do the monsters represent viruses? My other issue is who exactly is the target audience for this particular print ad? By the way the ad was taken from Information Week. How does this ad promote Visual Studio to the readers of the magazine? I would think that the ad seemed rather stupid to the magazine’s target audience.

I am not quite sure who the ad agency behind the creative is and I know that Crispin Porter + Bogusky does quite a bit of the Microsoft creative. But I highly doubt they did the print advertisement above. They seem to be a class above the work shown here.

Best,
A.B.

Fashion or Computer Ad

I saw the ad above on one of my favorite advertising blogs (besides this one of course) Adfreak. It’s an ad for Dell’s Adamo laptop. By the way I think the laptop sucks because you cannot downgrade it to a Windows XP operating system. Anyway, back to discussing the print ad itself. The ad looks a little unusual if you ask me it looked more like a fashion ad as opposed to a computer one.

I would have chosen a prettier model though. Although, I’m not sure what type of art form they were going for in that ad or in the campaign for that matter.

But the ad created by Enfatico is extremely well done and eye-catching. Enfatico is an ad shop that was created specifically to handle the Dell account.

Best,
A.B.

Go Humans Go

Go humans go is the main theme for the new campaign by Quaker Oats, a division of PepsiCo. The campaign is intended to provide you with a lift. I am guessing they mean a boost in energy? The campaign will appear in three different media vehicles which include: television, print, online, outdoor, promotions, and events. Supposedly using Quaker Oats products will make you feel good about yourself. Apparently, we need advertising's help in feeling good about ourselves in these poor economic times.

Here is what I want to know, since when does Quaker Oats qualify as a replacement for good, old-fashioned ice cream? When someone is dumped by their significant other or feeling down about anything they go for pint of Ben & Jerry's not Quaker Oats.

But again, this is just my opinion.

This Quaker campaign is worth over $100 million dollars and is being handled by Goodby, Silverstein & Partners in San Francisco. OMD, is handling the media part of the campaign, both of these agencies belong to the Omnicom Group of agencies.

PS: My source for this post was the following NY Times article.

Best,
A.B.

The Poker Look

The Full Tilt ad above was created by Wongdoody, an LA based ad agency.

The way the ad was executed is outstanding because it requires the audience to take a second look to understand but the rest of the ad is an attention grabber that entice people to take a second look. Poker enthusiasts will absolutely love this ad.

Wongdoody has several other executions in print and TV formats. All the ads employ famous poker players which makes them a believable authority.

Best,
A.B.