Mac Hits Back

Apple has shot back at PC's bargain Hunter ads with new ones like the one shown above. I'd have to say that it is probably funnier then most. Again, Apple's ad agency is TBWA Chiat/Day.

Best,
A.B.

PC, Fighting The Good Fight

On March 28th I wrote about the new ads being produced by Crispin Porter + Bogusky for the Windows platform to fight off the Apple marketing assault. The ads are still attacking the fact that Macs are still very expensive and aren’t available to everyone. In the ad above CP+B uses two kids, while in their first attempt they used the naive PC shopper “Lauren” who we found out later, is just an actress and probably not looking for a new PC.

She probably went back home and got right on her top of the line iMac. I honestly don’t think these ads will make much of a difference in the mind of the consumer. If they are price sensitive they’ll go for PC, if they are not and like what Macs can do they will probably buy it.

Best
A.B.

Fashion or Computer Ad

I saw the ad above on one of my favorite advertising blogs (besides this one of course) Adfreak. It’s an ad for Dell’s Adamo laptop. By the way I think the laptop sucks because you cannot downgrade it to a Windows XP operating system. Anyway, back to discussing the print ad itself. The ad looks a little unusual if you ask me it looked more like a fashion ad as opposed to a computer one.

I would have chosen a prettier model though. Although, I’m not sure what type of art form they were going for in that ad or in the campaign for that matter.

But the ad created by Enfatico is extremely well done and eye-catching. Enfatico is an ad shop that was created specifically to handle the Dell account.

Best,
A.B.

Mac VS PC Ad Wars Continue

<a href="http://video.msn.com/?mkt=en-US&amp;playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&amp;showPlaylist=true&amp;from=shared" target="_new" title="Laptop Hunters $1000 &#8211; Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 &#8211; Lauren Gets an HP Pavilion</a>

So Microsoft has come up with a new advertising tactic in an attempt to combat the beating Apple has given the Microsoft brand with its Mac vs. PC ads. The Redmond company’s new advertising tactic is to point out the significant price increase between Macs and a traditional Windows PC. The price is about the only point that Microsoft can honestly combat the folks down in Cupertino with.

In the ad above the actress proclaims after visiting the Apple Store and not finding a laptop within her price range, she was not cool enough to be a Mac person. She promptly got in her car and headed to a store loaded with many “Windows” options. At the store of course, the young actress found the PC for her. To conclude the commercial the actress declares, “I’m a PC and I got just what I wanted.”

Crispin Porter & Bogusky, the hot Miami ad shop created the spot lovingly dubbed “Laptop Hunters” The Microsoft account is worth approximately 300 million to the agency. Hopefully these ads are more acceptable unlike the Bill Gates and Jerry Seinfeld spots the agency did previously. Those ads were a flop in my opinion. Also, with the current state of the economy I think people will appreciate the PC’s lower prices.

But I have to say I am a Mac guy myself. By the way I’ve written before on Mac vs. PC ads but from a creative execution point of view as oppose to the message being promoted here with “I’m a PC.”

Best,
A.B.

Better Results

Yes this is another Mac VS PC commercial. In this Mac ad, the Mac compares its and PC's movie making abilities. They demonstrate the Mac's movie making superiority by presenting the movie as a beautiful woman while PC has a man dressed as an ugly woman as the movie they produced.

Mac commercials are some of the greatest creative execution I've ever seen. But everything has to come to an end. I feel that the execution above insults the intelligence of the audience. Why you ask, because it says that all you have to do is show a beautiful woman in a commercial and the dumb consumers will buy our product. And I strongly believe that consumers are a lot smarter then this ad gives them credit for. Don't get me wrong, Mac seem to be the current "hip" trend but did Chiat/Day run out of ideas so they decided lets put a pretty woman in our spot, that will sell. The ad might as well have been a car commercial.

This is probably common knowledge but TBWA/Chiat/Day are Apple's agency. They have been doing Apple's ads for many years. they were responsible for the famous 1984 spot. Honestly I don't believe spot will result into "Better Results."

Let me know what you all think?

Best,
A.B.

PC vs MAC: Transformer Style

I found this video, initially on creativebits.org an Apple oriented design community but it is a YouTube video. This piece of creative was created by Nick Greenlee, a digital media designer. The piece is an absolute mastery of digital computer-generated imagery.

The reason I feel the need to talk about it here is because it combines the Mac vs PC ads with the 2007 Transformers movie very well. I actually thought it was a brand new commercial created by TBWA Chiat/Day. This short movie not only combines the Mac commercials with the Transformers movie— it also has a little Terminator thrown in there. It gives you a literal demonstration of how Macs kick PCs' asses.

What do you all think?

Nick, you are an absolute master and I salute you.

Best,
A.B.