Tide Pen

A very on the mark ad created by Saatchi & Saatchi, New York. I saw this at adgoodness. I had to write about this because of how well this print ad was executed. It's one of those rare ads that I think people will understand right away. The product is the Tide's pen to go.

Best,
-A.B.

Thicker Hair Polamalu

Here is another spot for Troy Polamalu but this time for P&G’s Head & Shoulders brand. In the spot Polamalu uses the above mentioned shampoo when he shouldn’t have. Why shouldn’t he have used the shampoo? Because it’s only intended for people who want thicker hair, Polamalu obviously doesn’t need it.

The spot, I believe was created by Saatchi & Saatchi, New York. Also, you should know that Polamalu’s hair was insured for 1 million dollars.

Yeah, that’s some expensive hair.

Best,
-A.B.

Dream Job in the Ad Business

Find more videos like this on AdGabber

The title of this post might be a bit misleading and no my dream job is not to karaoke to the song, “Hey Jude” in the middle of Trafalgar Square in London. But it is my dream to coordinate large events for agency clients such as the one shown above sponsored by T-Mobile and coordinated by Saatchi & Saatchi. Can you imagine what kind of planning it takes to put on an event like this? There is so many little things that go into planning an event like this that nobody thinks about. Here is what Saatchi & Saatchi coordinated for T-Mobile:

The mobile phone company projected the lyrics the Beatles' Hey Jude song over a billboard and passed out microphones throughout the crowd. Everyone sang the song to together (not always in harmony of course) but they aren’t professional singers. But you do spot the singer Pink in the middle of the crowd singing with the regular folk.

I know that some parts were staged but this event brings me a warm feeling whenever I see it. And it will undoubtedly bring great PR to T-Mobil.

The work to put on this even has to be awesome.

• Getting the venue.

• Getting the song lyrics projected on an electronic billboard

• Getting the people to the venue at a particular time, place, and day

• Placing people in the crowd to begin passing out the microphones that will be used

• Coordinating a film crew so that T-Mobile can use the footage as an advertisement

Note: I don't claim to know everything that would go into brand event planning but I'd imagine these are at least some of the major points that need coordination.

These are just some of the big things that seem obvious to me that the account service team at Saatchi & Saatchi would have to coordinate and deal with in order to put on a successful event. It is this kind of event planning that I would love to be a part of someday. I would only be involved with the planning of events that are being sponsored or put on behalf of brands. I'll never take part in any wedding planning unless its my own.

Best,
A.B.

Disabled Dancer

Saatchi & Saatchi, London created commercials that feature a disabled dancer for its "Life Flows Better" campaign for Visa. The dancer, Bill Shannon uses his crutches and skateboard to perform his dance routine. I guess they figured that his routine meshes well with the theme of the campaign. Out of all the creative campaigns that they could have done they chose a commercial idea that centers around a disabled dancer? Does visa have an image problem that they are trying to resolve?

I mean I have nothing against the disabled making a living, I am one myself. But I am sure that an agency with Saatchi's reputation could have come up with something more with all of its creative power.

And no I am not jealous of his dance skills I just hope he asked Visa for money. And that he wasn't one of those people that say oh I am so grateful for the opportunity to be in your commercial I'll do it for free.

Best,
A.B.