Parents, This is Your Baby on a Workout Plan

From Brussels-based Pride/TBWA comes a new hidden-camera style spot that compares feeding your toddler regular cereal to child abuse. No, seriously, it does.

What initially appears to be a PSA for fighting infant obesity is actually a commercial for Olvarit, a toddler-targeted Belgian cereal that comes in flavors like “Banana Stars,” “Honey Rings,” and “Choco Balls.” Ha! “Choco Balls,” you guys! The spot features two things that moms tend to share like crazy over social media and epically long email chains: Candid reactions and babies being adorable. In fact, add some sort of flash mob dancing around to the Mama Mia soundtrack/Michael Buble, and this may be the greatest mommy viral video in history.

So, next time you consider feeding your child Honey Nut Cheerios, remember that poor pacifier-sucking baby, and feed it Honey Rings instead. Your child should really switch up his or her favorite breakfast bee mascot from time to time. And, for the record, if this video gets more plays than the entire population of Belgium (about 11 million in 2011), we’re glad we helped.

(via Pop Goes the Week)

Read more at: http://www.mediabistro.com/agencyspy/parents-this-is-your-baby-on-a-workout-plan_b34901

Go Humans Go

Go humans go is the main theme for the new campaign by Quaker Oats, a division of PepsiCo. The campaign is intended to provide you with a lift. I am guessing they mean a boost in energy? The campaign will appear in three different media vehicles which include: television, print, online, outdoor, promotions, and events. Supposedly using Quaker Oats products will make you feel good about yourself. Apparently, we need advertising's help in feeling good about ourselves in these poor economic times.

Here is what I want to know, since when does Quaker Oats qualify as a replacement for good, old-fashioned ice cream? When someone is dumped by their significant other or feeling down about anything they go for pint of Ben & Jerry's not Quaker Oats.

But again, this is just my opinion.

This Quaker campaign is worth over $100 million dollars and is being handled by Goodby, Silverstein & Partners in San Francisco. OMD, is handling the media part of the campaign, both of these agencies belong to the Omnicom Group of agencies.

PS: My source for this post was the following NY Times article.

Best,
A.B.

The Poker Look

The Full Tilt ad above was created by Wongdoody, an LA based ad agency.

The way the ad was executed is outstanding because it requires the audience to take a second look to understand but the rest of the ad is an attention grabber that entice people to take a second look. Poker enthusiasts will absolutely love this ad.

Wongdoody has several other executions in print and TV formats. All the ads employ famous poker players which makes them a believable authority.

Best,
A.B.