Dunder Mifflin Gets a Super Bowl Ad

I was amazed to read that the fictional paper company from the popular TV show “The Office” has become a real company. It became a real company when NBC teamed up with Quill (part of Staples) to market real Dunder Mifflin paper according to AdFreak. The paper became a real product in 2011 and now they are expanding their product lines.

Anyway, more good Dunder Mifflin paper, they are getting their own Super Bowl ad. The brand is Crowdsourcing their first TV ad. Dunder Mifflin has teamed up with crowdsourcing platform Tongal to create the ad.

Client: Dunder Mifflin via Quill

Agency: Crowdsourcing & Tongal

Best,

-A.B.

TNT's Trust Me

So I've been extremely ill this weekend. I've been in my apartment pretty much the entire weekend. Since I cannot be out gallivanting around in my van due to my obnoxious cold, I decided to check out a relatively new TV show titled Trust Me. A show about the goings on of an ad agency. it revolves around the lives of 2 friends, the primary Art Director and Copywriter at RGM, the fictional ad agency. It shows how the two main characters balance their careers, private live, and friendship with each other. The main rival is the ARC Mobile account that is constantly in jeopardy of being lost.

I think this is a great show for cable television, I appreciate it a bit more then Mad Men the show on AMC. Mad Men gives the me the feeling that I'm watching a show that provides a cultural analysis of the 50s. Maybe be how men and women interacted with each other at that time and advertising is simply a secondary story line. Trust me is the show for the year 2009. I feel it reveals more of the business side of advertising as it is today and it actually focuses on "Advertising." Advertising is what we are all here for, I am sure everyone agrees.

The one thing I would change about the show is how TNT decided to present it online. In my opinion their video streaming technology is sub par and they should have simply authorized Hulu to show it online. The site is a joint venture between NBC Universal and News Corp.

Anyway, I still like the show. I get to be inside of an ad agency even if it is just on TV.

Best,
A.B.

3D Ads on Super Sunday

Dreamworks Animation and PepsiCo's SoBe Lifewater have joined together with Intel Corporation and NBC to present an ad in 3-D for the first time in television history. The ad will be debut trailer for Dreamworks’ new 3-D animated film "Monsters vs. Aliens," which comes to theaters in the U.S. on March 27th. To get the full experience of the trailer it must be viewed using 3-D glasses that the Intel Corporation has produced. The glasses will be distributed by PepsiCo’s Sobe Lifewater brand.



Te question is, why would a bunch of young guys and ladies sitting around, drinking beer, and having fun suddenly stop to put on a pairt of plastic glasses just to watch one spot? It just doesn't make any sense to me.

I don't believe there are any ad agencies involved in this process. Someone please leave a comment letting me know otherwise.

Best,
A.B.