Marketers on Super Sunday

Today, I want to give you guys a list of who will advertising during the game on Superbowl Sunday. So here goes:

1. Anheuser-Busch
2. Audi
3. Bridgestone
4. CareerBuilder
5. Cars.com
6. Coca-Cola, Co
7. E-Trade Financial
8. Pepsi's Frito-Lay
9. General Electric
10. GoDaddy
11. Hyundai
12. Monster
13. NFL
14. Pedigree
15. PepsiCo Beverages

I found an AdAge article that actually provided the list. All the agencies are listed in the article linked.

Best,
A.B.

3D Ads on Super Sunday

Dreamworks Animation and PepsiCo's SoBe Lifewater have joined together with Intel Corporation and NBC to present an ad in 3-D for the first time in television history. The ad will be debut trailer for Dreamworks’ new 3-D animated film "Monsters vs. Aliens," which comes to theaters in the U.S. on March 27th. To get the full experience of the trailer it must be viewed using 3-D glasses that the Intel Corporation has produced. The glasses will be distributed by PepsiCo’s Sobe Lifewater brand.



Te question is, why would a bunch of young guys and ladies sitting around, drinking beer, and having fun suddenly stop to put on a pairt of plastic glasses just to watch one spot? It just doesn't make any sense to me.

I don't believe there are any ad agencies involved in this process. Someone please leave a comment letting me know otherwise.

Best,
A.B.