PC, Fighting The Good Fight

On March 28th I wrote about the new ads being produced by Crispin Porter + Bogusky for the Windows platform to fight off the Apple marketing assault. The ads are still attacking the fact that Macs are still very expensive and aren’t available to everyone. In the ad above CP+B uses two kids, while in their first attempt they used the naive PC shopper “Lauren” who we found out later, is just an actress and probably not looking for a new PC.

She probably went back home and got right on her top of the line iMac. I honestly don’t think these ads will make much of a difference in the mind of the consumer. If they are price sensitive they’ll go for PC, if they are not and like what Macs can do they will probably buy it.

Best
A.B.