Sunday, April 12, 2009

Down But Not Out

I don’t know how many people recently visited the Enfatico Web-site, it’s actually pretty cool. It has a giant hammer right on the homepage with the agency name plastered right in the middle. I’m not exactly sure what the hammer is supposed to signify, maybe they hammer out ideas. But ironically enough they are being hammered into a division of Young & Rubicam. I could have guessed that from the very beginning of the agency’s life. I don’t think anybody can survive with just one client especially in the current economy.

For those of you who don’t know, Enfatico does advertising strictly for the Dell brand. By the way I read a story that claimed in the early days of the agency Dell’s CEO Michael Dell was visiting the agency one morning so the staff was panic trying to switch out all the office’s computers for Dell ones. Ad agencies are famous for only using Macs. Macs are better for creative programs such as Photoshop and Dreamweaver but remember, this is only my opinion.

So all that work was for nothing, the shop is being folded into a bigger more established shop. Why, because whenever there is an economic crisis advertising is the first thing to go for most companies.


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