So I saw the ad above on another ad blog and as it turned it a condom ad. I have to tell you folks; I had to take a second look because at first I thought it was an ad for suntan lotion. I thought it was a great creative idea but people would have to take the time to think about what they are seeing in order to understand it. The ads I saw certainly grabbed my attention.
By the way this ad was for a French condom brand named Hansaplast. Their agency is TBWA, Paris. The creative suggests the lady has been doing something naughty before coming to get some sun.
By the way I even saw comments on various sites asking if it was suntan lotion ad. Also here is another ad within the same campaign that wasn't executed quite as well.
Anyway, let me know what you think.
Best,
A.B.
2 comments:
I agree it looks like a suntan lotion ad. I think more emphasis is needed to be put on the name to let the penny drop.
I think your right.
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