Inside That Ad’s Favorite 2012 Super Bowl Commercials

I know that this post is 13 days overdue, but better late then never, right? Every advertising blog has to discuss the commercials of the biggest advertising event of the year, the Super Bowl. Those of us who were faithful to Patriot Nation had hoped that advertisers would have a better night. But unfortunately only a few advertisers produced anything of note, all the rest should have kept their checkbooks in their pockets. So without further ado, here are ITA’s favorite Super Bowl spots.

Note: I only discuss a few spots because there only a few spots that I feel are worthy of a discussion.

The Tease - Oikos Yogurt

This spot for Oikos Greek Yogurt features John Stamos being head butted by his gorgeous girlfriend over her special yogurt. Note to guys – don’t stand between a lady and her Oikos.

Agency: Poptent, Y&R

Sling Baby – Doritos

This spot involves a baby, a slingshot and a wheelchair bound granny taking the last bag Doritos from the antagonist “older kids.” This spot was created via Crash the Super Bowl contest run by Doritos.

Agency: In-house

Rescue Dog – Bud Light

This dog fetches Bud Light on command by saying “Here, we go.” He races to fetch a Bud Light for the person who gave the command.

Agency: McGarryBowen

Voice Combat – The Voice

Betty White shares some of her “Golden Talents” for the above promo for The Voice.


Agency: In-house

Best,
-A.B.

A Note on the Superbowl

I was discussing the Superbowl ads with some buddies at work and they thought all of them sucked. Some of the ads they thought were a little funny but not worth the 3 million spent on them. Here are the most obvious reasons why:

1. The ads were over done to the point of annoyance in the eyes of one of my buddies. (The talking baby has been going for a few years.)

2. Most of the ads, my buddies felt didn't take into consideration that our country is in a recession.

3. Most, if not all the ads were not funny. If they were a little funny, my buddies at least couldn't remember the product being advertised.

Finally after thinking about it for a bit maybe the concept of the "Free Doritos" spot was taken from the Sprint 2006 Superbowl Commercial below. Most likely I'm wrong.



But who cares? I thought at least some of the spots were good, which after all, is the case every year.

Best,
A.B.

And The Winner Is

The Doritos spot above was the big winner during this years Superbowl according to two articles I've read. USA Today assembled a panel and YouTube gave stats on what commercials were watched and voted on the most. Both of these sources declared "Free Doritos" as the winning commercial debuting during the Superbowl this year. You can get to the article mentioning the USA today panel (here).

I am a little disappointed in myself because I didn't include the commercial above in my poll on the far right side of this blog. But I guess I didn't watch the ads closely enough the first time around to realize that the ad is pretty good. The "Free Doritos" spot was created by Joe Herbert, Batesville, IN according to Adrants. You can find out more about Joe at his site to encourage voting for the commercial at doritosvote.com.

Speaking of user-generated content, I don't think that Doritos has had any commercials done by professional ad agencies for quite sometime. And I have to say from the response the commercial got, if they never use an agency again I wouldn't blame them. People love user generated content. The Free Doritos spot was funny, memorable, and creative all of which are elements you want in a Superbowl commercial.

Finally, I think people enjoy these types spots more because it gives them a feeling that someone just like them can create an ad featured in the big game.

Best,
A.B.