Wednesday, June 3, 2009

American Legacy "Truth" efforts, are back with a vengeance and what has replaced them are relatively simple. But the dancing, singing, and voice boxes are gone for now at least. The “Truth” campaign brings you humorous mock interviews for tobacco exec positions. Applicants are told that the company kills millions but they have a great benefits package.

The theme for the campaign is “Do you have what it takes to be a tobacco exec?" The humor is silly but I think the creative executions got the point across without causing people to become physically ill. Actually, that only happens to me when I think about the voice synthesizers

The ad agency is Arnold, one of the largest in Boston.


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