Arby's Sweet Cherry Pie

I wanted to discuss the T.V. spot above for Arby’s bacon cheddar roast burger in comparison to the Mercedes Benz post I wrote about earlier. Simply put the spot above is funny, it makes sense, and it’s memorable. In this spot it is easy to make the connection between the greasy burger and the missing four digits of the phone number. In the Mercedes spot what’s the connection between the monsters and the car itself? There may have been a connection I just couldn’t see it.

Arby’s made the connection between the beautiful girl (Tori Praver) and the guy on the bench trying to get her number. The spot was well executed because it was memorable because of the sexy model, it was funny because the commercial is saying a greasy burger could cost you a pretty girl’s number, and Ayby’s got their message across that if you buy our sandwiches you won’t have to deal with grease all over your hands.

Merkley & Partners, the agency that created this spot for Arby’s used all the right tricks to make this particular commercial absolutely awesome. They used sex appeal and humor in just the right balance to make the perfect ad. I honestly believe this is the kind of stuff that shows up during the Super Bowl. They were right on the money with this spot and I think it worked to perfection.

Again with the Mercedes spot you couldn’t make the connection between the product, message and the commercial’s storyline. The Mercedes spot was just plain bad, in my opinion.

Best,
A.B.

Mercedes, I Don't Get It

I saw this Mercedes Benz spot on one of my favorite ad blogs (besides this one of course) but I don’t get it. The main scene focuses on the car, driving at night, from the point of view of the headlights. Then the car makes a stop in the road to kick out these monsters that appear in your dreams (or did they mean nightmares). My point is, what were they trying to say with this spot?

Were they trying to say that the Mercedes is so comfortable that you would fall asleep behind the wheel? Well crashing your brand new Mercedes because you fell asleep behind the wheel will not bring fairytale monsters into your dreams. It will bring a semi truck and increasing insurance rates. Also, I don’t think that spot was very memorable because it wasn’t easily understood and the connection between the monsters and the car isn’t very easy to find.

The spot was created by a German ad agency called Jung Von Matt. The commercial does move away from the traditional car ad because it shot almost completely in the dark and moves away from the tradition of driving through curvy roads at high speeds.

Anyway, I just didn’t get it.

Best,
A.B.