Sweet Acceptance Via Target

Here is a heart-warming montage put together by Target and Deutsch LA where they string together clips of college applicants' reactions to the news they’ve been accepted into various colleges they applied to.  It’s a simple concept, illustrated on the faces of these kids. As the copy states, “Every kid deserves this moment.” I can honestly say there isn’t anything quite like the feeling you get when you learn that you have been accepted into the school of your choice.

Target has been known for its donations to k-12 educational causes so the colligate angle works well for the “Big Red Machine.” As a side note, Target has already committed to doubling its 500 million donation to educational endeavors.

In conclusion, I’ve applied to a PhD program several times with no success therefore the spot really grabbed my attention.

The credit for this ad goes to:

Client: Target
Agency: Deutsch LA

Best,

-Abdallah

Inside That Ad's Favorite "Ads" from the 2012 Cannes Lions Festival

Here are a few of Inside That Ad's favorite ads from this year's Cannes Lions festival. The featured ads below were among the top print ads—the Grand Prix and gold winners from the Press Lions contest. Once, again in this post I only display four ads and the agencies that created them—staying true to Inside That Ad's mission.

Agency: JWT, Shanghai, China

Client: Maxam, A Chinese toothpaste Brand

Copy on Ad: Don't let germs settle down

 

Agency: JWT, Shanghai, China

Client: Maxam, A Chinese toothpaste Brand

Copy on Ad: Don't let germs settle down

Note: The second shows more detail in the ancient ruins created on this tooth.

Agency: BBH, London

Client: Axe

Agencies: Fabrica, Treviso, Italy, and 72andSunny, Amsterdam

Client: United Colors of Beneton

Campaign: "Unhate"

I hope you enjoyed some of my favorite ads

You can read and see more about these ads at: http://www.adweek.com/news/advertising-branding/worlds-best-print-ads-2011-12-141661

Best,
-A.B.

Expedia Lets Travelers Tell the Story in First Ads From 180LA User-gen campaign is themed 'Find yours'

Expedia.com this week introduced a new brand campaign—its first work from new agency 180LA—under the theme "Find yours." The effort kicks off with an anthem spot stitched together entirely from user-generated content, featuring video footage from people's travels. It's the beginning of an extensive campaign by the world's leading online travel agency to move away from the nuts and bolts of travel booking (the previous tagline was "Where you book matters") and into more aspirational territory focused on "the transcendent bliss of the perfect vacation." All the user-gen content—photos, videos and stories—will endeavor to explain how seeing the world has transformed the travelers as people. Beyond the anthem spot, Expedia is working on mini-documentaries starring ordinary people with extraordinary travel stories; sponsored trips for travel bloggers to different popular locales, including Pamplona, Spain, for the running of the bulls, to Las Vegas and across the U.S. on a college-football tour; Facebook, Twitter and Pinterest integration; and a short-film contest that pits 37 filmmakers ages 13-28 against one another. Expedia is also serving as platinum sponsor of Passports with Purpose, an organization dedicated to doing long-lasting good for people who live in the places travelers visit. Check out the anthem spot below.



Read more at: http://www.adweek.com/adfreak/expedia-lets-travelers-tell-story-first-ads-180la-141791

ADversaries: Bracket styled ad fight

Description:

Who's the all-time greatest creative man or woman in advertising? Your vote decides in this sweet 16 tournament to determine the Creative King or Queen of Advertising.

Check it out here.

https://sites.google.com/site/mayuradocs/PinIt.png

To Read more go to: http://kissmyblackads.blogspot.com/2012/06/adversaries-bracket-styled-ad-fight.html

Phil Shifley, Guy Who Faked His Own Death for DirecTV, Pops Up on Facebook Find out where he is, and win 'bragging rights'

Not since they sold Gregor the Russian billionaire's tiny giraffes has DirecTV had a TV spot spin off amusingly into a random and goofy online campaign. This time, Phil Shifley, the alias of the guy who faked his own death and attended his own funeral in the amusing DirecTV campaign from Grey, has popped up on Facebook. That's the extent of his known whereabouts—for now. DirecTV is challenging you to find him, and "win bragging rights." That's not a great prize, but you can also just friend Phil and rap with him. He's quite chatty, and needs all sorts of advice for a "friend" who needs facial work and tips for surviving in the wilderness. Check out some of Phil's recent status updates after the jump.

• Cheap hair dye can really burn your scalp. Or so says that friend of mine who uses hair dye a lot.
• I found out what was causing my headaches. These glasses. That I totally need by the way. Because I need glasses. That's totally true.
• Does anyone know a plastic surgeon that can work really fast for very little money mostly at night? I have a sports injury.
• Remember that movie Face/Off with the face switching? Can that really happen?
• Not sure why so many are copying my look on Facebook? I don't mind blending in.
• I've been considering buying a new boat. That doesn't mean I used to have one. I just mean I'm buying a brand new one.
• My friend, who's been living in the woods for a while, ate some weird looking berries and can't stop sweating. Does anyone have any advice? For him?
• Been eating at a lot of truck stop diners. Well, not at the diners exactly. Behind them. Where they dump the stale bread.
• I've been seeing a lot of the country. Because I'm on a road trip. With my best friend Pete who's not on Facebook so don't bother looking for him. But he's real.
• Hey maybe that Pacquiao judge should start hanging out with me on my road trip?
• How lucky can a guy get in the biggest, little city in the world?
• So many new.....uh, "friends"....thanks? Not used to this much attention.
• I'm looking for an apartment rental. Preferably something with no windows, a safe room, and a secret underground tunnel that leads to the highway. Let me know if you hear of anything.

Read more about this at: http://www.adweek.com/adfreak/phil-shifley-guy-who-faked-his-own-death-directv-pops-facebook-141180