Did you know that Orbitz Worldwide has discovered the Apple Mac users spend as much as 30% more a
night on hotels, according to our friends at Campaign
Outsider. To that end the travel company is showing them more expensive
travel options then those shown to their Windows PC counterparts.
This effort by Orbitz demonstrates how tracking people’s
online activities will generate tons of useful information to marketers in
their quest to capture the consumers’ attention and of course their dollars.
Now, also according to Campaign Outsider Orbitz isn’t showing the 2 groups
different prices on hotels, but it tends to show Mac heads higher prices.
As technology and cookie tracking become more
sophisticated this sort of targeted salesmanship will become more commonplace. I believe technology will eventually enable marketers to advertise to every single consumer individually.
Anyway, thanks guys! Finally, please do me a favor and
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-A.B.
