Become A Girl Toy

Really don’t have much to say about the spot above except it was really funny and well executed. The agency, & Co from Denmark made me think it was some sort of PSA to stop violence. But really, Jack & Jones is a jeans store.

Anyway, who wouldn’t become a girl toy?

Best,
-A.B.

Purdue Paper Angers Readers

A few days ago, I read an article in the Huffington Post that on a cartoon that was published in the Purdue University student paper known as The Exponent. The cartoon depicted a couple having sex doggy-style, while the man sneaks away he allows his friend to join in on the act without the woman’s knowledge according to the Jezebel article. The Purdue community was enraged and rightly so, we all should know, sex without consent is rape. I didn't put an image of the cartoon with this post because I don't want that sort of thing on my blog but you can see the cartoon via the Jezebel article.

Here is the big issue I want you the reader to ponder, is marketing and today’s media partially to blame for the fact that the creators of the cartoon thought people would think this is funny? Are we as a culture that has to take some blame for these youngsters error in judgment?

I only ask because one of the biggest commandments in marketing is the idea that sex sells. I think it’s one of the first things that marketers learn.

Let me know what you all think in the comments below.

Best,

-A.B.

So Jack Isn't Dead?

I am sure that most of you have heard by now that in an effort to engage the audience Jack in the Box debut a spot during the Superbowl where Jack, their mascot, gets hit by a bus. After he is hit he goes into a coma that he was in for a month. Now that Jack is out of the coma, The Hang In There Jack campaign is coming to an end. You can see the campaign at Hang In There Jack.

The famous Jack is announcing plans for a new logo and a new Web-site design. Advancements do help get people out of comas, right? Personally I was turned off of the burger chain a few years ago because of an incident but that's not saying they aren't good. They just aren't what I prefer.

I can't find the ad agency responsible for the Hang In There Jack" campaign but I am working on it. I must say they went all out for this campaign, developing a site where people can visit Jack, Leave well wishes, and even a physical address to send get well cards. Also you can of course see the drasma happening in the hospital.

One of their ad agencies is Secret Weapon Marketing but I am not sure if they are responsible for the Hang In There Jack campaign. But Jack isn't so they can come up with more cheesy campaigns.

Best,
A.B.