Inside That Ad's first video blog post with commentary discussing the Fiat 500L Motherhood Ad.
Advertising Agency: Krow Communications, London, UK
Client: Fiat
Please give me feedback on what you guys think of video blogging.
Best,
-A.B.
Showing posts with label jingle. Show all posts
Showing posts with label jingle. Show all posts
Thursday, January 3, 2013
Motherhood, the Fiat 500L and Commentary
Inside That Ad's first video blog post with commentary discussing the Fiat 500L Motherhood Ad.
Advertising Agency: Krow Communications, London, UK
Client: Fiat
Please give me feedback on what you guys think of video blogging.
Best,
-A.B.
Wednesday, January 2, 2013
Saturday, January 7, 2012
UPS Loves Logistics with a Song
Hello World,
I liked this ad because it uses a catchy jingle to implant in people’s mind that UPS is all about logistics and attention to detail to ensure packages are delivered on time. The scenes are basically a collection of events as to put goes on during a successful delivery process. The song acts a guide to what is going on in the spot. The people featured in the ad are actually singing along with the song.
Ogilvy & Mather Worldwide was hired the agency based on its ability execute across global communications channels and strong business-to-business experience. The campaign features several advertising executions including direct mail, print, TV, digital, social media and out-of-home. The shipping company also created a dedicated microsite, www.thenewlogistics.com, which contains downloadable case studies of some clients
I know it has been a while but please forgive my infrequent
postings. This is not exactly the post I wanted first for ITA in 2012, but if I
don’t post it the ad will never be shown on this blog. Anyway, as you might of
guessed from the title of the post it features an ad from UPS and their 2010
“We Love Logistics” Campaign.
I liked this ad because it uses a catchy jingle to implant in people’s mind that UPS is all about logistics and attention to detail to ensure packages are delivered on time. The scenes are basically a collection of events as to put goes on during a successful delivery process. The song acts a guide to what is going on in the spot. The people featured in the ad are actually singing along with the song.
Ogilvy & Mather Worldwide was hired the agency based on its ability execute across global communications channels and strong business-to-business experience. The campaign features several advertising executions including direct mail, print, TV, digital, social media and out-of-home. The shipping company also created a dedicated microsite, www.thenewlogistics.com, which contains downloadable case studies of some clients
Ogilvy used the recording artist Nadia
Ackerman to record the “We Love Logistics“ jingle. The jingle is based on one
of the most recognizable songs in the world, "That's Amore."
Best.
-A.B.
Friday, October 1, 2010
Flintstones Day
Yesterday, September 30th marked the 50th anniversary of the Flintstones cartoon. This was brought to my attention when I visited Google’s homepage and saw that they had put up a Google Doodle featuring a Flintstones theme. Yes, I know that it would have been better if I’d discussed this post on the day of the anniversary but it just couldn’t be done I was taking the GRE. The design is below.
Upon further research I discovered that the Flintstones were not a children’s cartoon when they were first aired. The Flintstones were actually an adult sitcom much like The Simpsons and Family Guy. I know what you all are thinking right now, how does this relate to Inside That Ad? Well, Winston Cigarettes were the largest sponsors of the Flintstones back in the 60s when the show was airing.
The first T.V. spot above had both an actual commercial and a sponsor identification segment, which is really cool, at least for an ad guy like me. I also loved the seamless way they integrated the cigarettes into the storyline of the loveable Stone Age couple. But the Winston Cigarettes only sponsored the show for the first two seasons. When the third season got started Winstons was replaced by Welch's fruit juice as the main sponsor according to the Winston Wikipedia article. Miles Laboratories was the alternate sponsor to Winston Cigarettes. Miles is behind the Flintstones chewable vitamins.
From what I can dig up the spots were created by Hanna-Barbera productions but the primary ad agency for the R.J. Reynolds Tobacco Company, which owns Winston Cigarettes is the William Esty Ad Agency who is also behind the famous jingle, "Winston tastes good like a cigarette should," I believe.
Anyway, what do you guys think?
Best,
-A.B.
Upon further research I discovered that the Flintstones were not a children’s cartoon when they were first aired. The Flintstones were actually an adult sitcom much like The Simpsons and Family Guy. I know what you all are thinking right now, how does this relate to Inside That Ad? Well, Winston Cigarettes were the largest sponsors of the Flintstones back in the 60s when the show was airing.
The first T.V. spot above had both an actual commercial and a sponsor identification segment, which is really cool, at least for an ad guy like me. I also loved the seamless way they integrated the cigarettes into the storyline of the loveable Stone Age couple. But the Winston Cigarettes only sponsored the show for the first two seasons. When the third season got started Winstons was replaced by Welch's fruit juice as the main sponsor according to the Winston Wikipedia article. Miles Laboratories was the alternate sponsor to Winston Cigarettes. Miles is behind the Flintstones chewable vitamins.
From what I can dig up the spots were created by Hanna-Barbera productions but the primary ad agency for the R.J. Reynolds Tobacco Company, which owns Winston Cigarettes is the William Esty Ad Agency who is also behind the famous jingle, "Winston tastes good like a cigarette should," I believe.
Anyway, what do you guys think?
Best,
-A.B.
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